Ideas
Make room for the thing that does not exist yet.
Experiments in turning an unfinished thought into something you can use.
Machine no. 01
A wish is enough to begin.
Name one thing you want to exist. The Pyramid gives it a form, then asks what you could make next.
The working method
I work from the idea outward.
- 01
Find the thing that must hold.
Separate the central idea from everything that merely accumulated around it.
- 02
Set rules that make decisions easier.
Build enough structure for people, images, products, and motion to belong together.
- 03
Carry it into reality.
Direct the work until the idea survives contact with production and use.