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Venture · campaign

Bonk Campaign

Campaign direction that translates Bonk Supply’s graphic rules into a focused image world.

Campaign direction · Art direction · Production

Bonk campaign portrait in a black and white checker set
01 / Idea

Idea

Turn the brand’s directness into a compact campaign image system.

02 / Rules

Rules

Use a reduced set, graphic contrast, and controlled repetition.

Bonk Supply campaign film
03 / Forms

Forms

Portraits, short motion, social crops, and retail-facing campaign assets.

Graphic silhouette and controlled color
Graphic silhouette and controlled color
Campaign portrait
Campaign portrait
Product detail within the campaign world
Product detail within the campaign world
04 / Reality

Reality

The system is built to move between campaign, product, and store contexts.

The people

Roles & credits

Barry Creative · campaign direction and production

Visit Bonk Supply ↗

Photography: Travis Carroll. Creative direction, styling and production: Bonk Supply.

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